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Patterns. People. Possibility.

STRATEGIC SYNTHESIS & DIRECTION

I help organizations uncover insight, navigate ambiguity, and chart a clear path forward. Through research, synthesis, and storytelling, I connect customer understanding to product, business, and organizational strategy.

About Me

I've followed an unusual path from psychology professor to UX research and strategy leader, but the throughline has always been the same: understanding people.

Over the past 15+ years, I've worked across academia, human factors, consulting, and product organizations, helping teams make sense of complexity, identify meaningful patterns, and turn insight into action.

Today, I help organizations uncover clarity within ambiguity and translate insight into strategic direction.

My UX Research & Strategy Services

I provide comprehensive UX research services, including user interviews, surveys, usability testing, and strategic synthesis to help businesses translate user needs into impactful designs.

Case Studies

Insights & Articles

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What My Clients Say

Explore how I have helped organizations improve their products and services through tailored UX research and strategic insights.

Mark Johnson

Stay updated with the latest thoughts on user experience, research methodologies, and industry trends through my blog.

Lisa Thompson

“Erica's insights have transformed the way we approach our product development. Her expertise in UX research is unparalleled.”

James Richards

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© 2035 by Leah Webb.
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123-456-7890

500 Terry Francine St 

San Francisco, CA 94158

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